What started as a mission to build a 3D product configurator quickly grew into something bigger: a full-on evolution of SIG Sauer’s visual identity, a leader in firearms and defense. We created a standout visual style—nicknamed “Militech”—designed to flow seamlessly across every communication channel. This fresh, distinct look captures the cutting-edge spirit of SIG Sauer’s industry-leading products and innovation, giving them a visual language that’s as bold as their legacy.